Vintage Disney World Brochure
A vintage Disney World brochure opens a clear window into the early days of Walt Disney World, showing how Disney marketed, explained, and imagined the resort before it fully took shape. Disney created these pieces of ephemera, including brochures and pamphlets, to inform and entice guests, not to be saved, which makes their survival all the more remarkable today.For Disney historians and fans, that’s exactly what makes them so valuable. They preserve prices, concepts, and promises that reveal how the Vacation Kingdom of the World evolved from an idea into a destination.
In 1971, Disney released two brochures announcing the opening of Walt Disney World, including a pre-opening version marked “Opens October 1971” on the cover. The one released after opening is missing the opening date text but includes information on packages and prices. But they both offer some incredible insight into the fledgling Vacation Kingdom of the World.
Vintage Disney World Opening Brochure
What Do You Think About This opening Disney Brochure?
Whether you have the pre-opening vintage Disney World brochure stamped with “Opens October 1971” or the post-opening version that shifts into packages and pricing, both are tiny paper time machines that preserve what Disney thought guests would want to see and believe in that first year. If you enjoy this kind of ephemera-based history, take a minute to browse my other brochure and Disney deep dives, and leave a comment with the detail that jumped out at you most (a resort concept, a price point, or a line of sales copy that feels hilariously optimistic). And if you’d like to support ImagiNERDing’s research habit, check out the related book recommendation or resource link below.
Check out this amazing 1970s Walt Disney World book.
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