Know The Code

One of the more thought-provoking marketing pieces was the special decoder card that cast members handed out as you entered the queue for the Indiana Jones Adventure at Disneyland. I call it thought-provoking simply because you were able to use the decoder to puzzle out the messages hidden throughout the queue. So not only were you walking, but you needed to keep your eyes open to work out the messages.

The card was part of the marketing effort by the sponsor of the attraction, AT&T. Of course, in the mid-90’s, cell phone use wasn’t as prevalent as today–hence the 1-800 number for collect calling and calling cards. When is the last time that you saw a payphone?

So, for the first official Imaginerding GIY Project (Geek-It-Yourself), I have provided a scan of the card that you can printout, fold over and have your own Mara decoder card.

Trust me, you are going to need it. You can even take it to Disneyland and decode a few of the messages that have survived the past 14 years.

Cut me out! (Well. print me first, then cut me out.)

For the second part of the GIY Project, I leave you the following message to decode:

So, who’s getting the popcorn for the movie on Thursday?

Don’t forget to stop by our site and leave some Disney Geek love!

12 thoughts on “Know The Code

  1. Brilliant post! Those decoder cards were a great detail that I hope might come back in the future, especially with the heightened popularity brought about by the new movie.

    Speaking of which… I’ll be at the movie theatre tonight at midnight – I’m sure I’ll be feeling it tomorrow! 🙂

  2. Incidentally, for us cheapos who can’t afford printer ink, you’ll also notice that most of the Mara letters are actually stylized English letters. My friends from LA showed that to me on my first trip through the ride, and it came in really handy when it went 101 for 20 minutes ^_^

  3. Last pay phone I saw was in Canada at Epcot last week. It was in a British red phone booth cabinet which I’ve never seen in the actual Canada. Maybe they exist (existed) somewhere in the east.

    Decoding the text on the walls is a great timewaster when waiting for the attraction to start up after a shutdown.


  4. i have that card! i went to disneyland, say, what? within a month of the indiana jones ride opening. that might actually have been the frist time i went to DL by myself. and it wa odd, too, because the IJ ride line was literally like 3 hours long. so you had lots of time to decode your little secret messages! and yell at the bats. and wiggle the posts. and yank on the ropes. and i was behind german teenegers who smoked and talked and groped each other the whole time. oy. no wonder i have a PDA block…..

  5. I got three letters in and was able to guess what it was. Nice nod to a classic!

    Too bad there was no decoder on the dedication plaque at the Stitch attraction. I had to decode that one without any help.

    I think I will drink some Ovaltine when I get home. We always keep a jar on hand.

  6. My wife has been frantically trying to find her decoder card amongst her high-school memorabilia so we could blog about it. Darn you George. I guess we can always find a way to blog about it still….LOL

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