Thursday, July 18, 2013

Walt Disney World Information Guide

I posted an article at Mice Chat a few weeks ago about a 1984 Walt Disney Travel Company package that I ran across. I'm always interested in how Disney promoted themselves before Eisner and this package was a gem.
The cover of the vacation package folder was pretty interesting because it highlighted 14 different aspects of a Walt Disney World vacation.


Right off the bat, the font choice for the cover is a more futuristic and EPCOT Center related.


The first box has three quadrants, all related to the Magic Kingdom.
  • Jungle Cruise
  • Pirates of the Caribbean
  • Cinderella's Castle (and flowers)

The second set has three images.
  • it's a small world
  • Big Thunder mountain Railroad
  • Spaceship Earth

The third set has four images and does not have a park icon (of course, there were only two parks at the time).
  • Golfing at the Lake Buena Vista Gold Course (is that the LBV Clubhouse in the background?)
  • Camping at Fort Wilderness, which also includes eating and bike riding
  • River Country. Good ole' River Country...
  • The Contemporary Resort

The fourth image includes three photos.
  • Journey into Imagination (and the monorail) at EPCOT Center
  • The Canada Pavilion
  • Frolicking at a beach near the monorail. My guess is that this is near the Polynesian (probably near the Transportation and Ticket Center). Like most every photgraph of water of the beach in the 1970s and 1980s, you will see one of the pontoon sailboats or smaller sailboats.
  • Captain Jack's Oyster Bar at the Walt Disney World Village
So, what do you think about how Disney promoted the Vacation Kingdom of the World back in the 1970s and 1980s?
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