Tell Your Story The Walt Disney World Way

Tell Your Story The Walt Disney World Way: Using Disney Imagineering to Make Your Message Heard by Louis J. Prosperi

Did you ever want to tell your story the Walt Disney World way? Maybe you want to sprinkle a little imagineering magic into your writing, storytelling, or presentations? Does your corporate marketing need a boost?

Then look no further than Louis Prosperi’s latest foray into his Imagineering Toolbox Series.

Louis has spent years studying and writing about creativity and how to bring more creativity into your life and work. His three books on  Imagineering are a master class on the imagineering process.

Tell Your Story the Walt Disney World Way builds on the previous books, but you don’t have to read them to understand or enjoy this title. (But you should, because they are really great books!)

Imagine getting a personal tour of the Magic Kingdom from a former Disney Imagineer!

Louis introduces us to  group a high school friends that meet years later as adults. The group decides to reconnect and take a trip together.

One of the friends is a Disney travel agent and plans the trip to Walt Disney World, including getting a storytelling tour of the Magic Kingdom by a former imagineer.

Varying degrees of Disney fans, from hardcore to haven’t been before, make up the group. You’re sure to recognize yourself somewhere in the group. The families get together for dinner at the California Grill and Kim, the travel agent of the group, lays out the agenda for the week, including the surprise tour of the Magic Kingdom with an Imagineer.

Sounds like a fun trip, right?

The group meets Jay Lewis, a former imagineer that often gives tours of the Magic Kingdom to explain the Imagineering process and storytelling. (Jay is an amalgam of Disney Imagineers.) The tour begins at Main Street and we are led, chapter-by-chapter, through the lands of the Magic Kingdom.

This set’s Louis’ books apart from other titles that talk about imagineering; he weaves the process of creativity into a narrative that is engaging and enjoyable.

Louis breaks down the creative process into relatable chunks and ties them back into everyday situations based on the characters. During the tour of the Magic Kingdom, Jay explains and points out the magic behind how the theme park was designed and created. Jay leads the group sharing those nerdy details while prompting the group to think about how exacting the imagineers were with storytelling in a physical environment. Jay consistently refers to books that help lay the foundation of the tour (including Alex Wright’s fantastic Imagineering Field Guide books).

For most people, meeting an imagineer would be a highlight; imagine getting a personalized tour!

We come full circle at the end of Telling Your Story the Walt Disney World Way by experiencing lunch with an imagineer. Jay brings the friends back for one last discussion about creativity and the imagineering process. During the discussion at the Hollywood Brown Derby, Louis recounts the lessons, again allowing the characters to relate the process to their own lives, to fuse the lessons of this book with his earlier titles. It is a great way to wrap up the book and get you started thinking about the imagineering process in your own life.

It’s the little details

Throughout the tour of the Magic Kingdom, I was consistently surprised by the little details that Louis incorporated to help tell the story.

I’ve been collecting and devouring Disney- and theme park-related books for over 27 years. It’s rare that I run across a book that brings something new to the table in regards to the hidden details of the park. Through Jay, Louis recounts the storytelling aspects of the Magic Kingdom that often slip by us. I have to admit that Louis surprised me with a few of the details that I never noticed.

Who Should Buy Tell Your Story the Walt Disney World Way?

Fans of Disney parks and Imagineering will glean loads from this book. If you don’t know much about the design details of the parks, this book will open your eyes to a larger world. And you’ll be able to impress your friends and family with nerdy little details.

My advice? Get a copy of this book before your next trip to the Magic Kingdom. Louis spins a narrative that pushes you to a greater understanding of design. He also helps to percolate your own creative juices. You will walk away looking at your own creativity in anew light.

Grab your copy today!

FTC Disclosure: A copy was provided by the author for the purpose of this review. This post contains affiliate links, which means that ImagiNERDing receives a percentage of sales purchased through links on this site. Thank you for your support!

The Imagineering Process by Louis Prosperi

The Imagineering Process by Louis Prosperi

The Imagineering process is magic. And art. And science.

Imagineering is a process and it’s a system that you can apply to your life and creative work.

Louis Prosperi is a fan of Imagineering and has spent years studying and documenting the art of Disney theme park design. He sent me a review copy of his latest book, The Imagineering Process: Using the Disney Theme Park Design Process to Bring Your Creative Ideas to Life, which is the second title in his Imagineering Toolbox Series (I reviewed The Imagineering Pyramid, here).

The Imagineering Pyramid (book one) spotlights using Disney theme park design principles to develop your creative ideas. The Imagineering Process focuses on the steps to bringing your creative ideas to fruition.

The Imagineering Process: Bringing Your Creative Ideas to Life

The book is divided into three parts with fifteen chapters that take you step-by-step through the development of bringing your creative ideas to fruition. Louis does a tremendous job of distilling a daunting process into one understood by the general reader. The Imagineering Process is also a great title for anyone who has to work with a creative team.

Louis offers insights into the creative process from the Disney organization, other creative fields and his own endeavors. In some cases, the anecdotes are from Louis’s own personal experiences.

What I found most valuable about the book are the concrete examples that Louis offered. They helped to solidify the concepts as well as share real-life examples that you can follow. In some cases, the examples are famous Disney attractions, but Louis also shares projects that he worked on that are more relatable.

Each chapter is constructed like the book; he introduces the topic, gives examples, shows us how to implement them and wraps up the chapter with a checklist and questions. Louis sends us on our way with all the tools we need to take our creative ideas and implement them in our personal and professional lives.

The Imagineering Process: Disney Fans!

Just like in The Imagineering Pyramid, Louis proves he’s done his homework and provides a few gems for the Disney fans and historians. At the back of the book, you’ll find Appendix A and a Bibliography. Appendix A is Louis’s Imagineering Library. It is seven pages of books, periodicals, websites and other sources that Louis has collected over the years about Imagineers and Imagineering. Trust me: it’s an incredible list and you won’t find a better one outside of my personal collection.

The Bibliography is a five page list of all of the resources that Louis used in creating the book. Sadly, like most Theme Park Press titles, Bob McLain (the editor), doesn’t believe in endnotes or footnotes, which makes it difficult to verify what his authors are purporting. The lack of notes also diminishes the historical value of the titles for future researchers. I support Bob and what he’s doing, but I wish he would let his authors notate their sources. This really is important.

The Imagineering Process: Final Thoughts

The Imagineering Process is a must have for anyone working in a creative industry or  wants to get their creative juices flowing. The book is not full of exercises (which is good), but it’s full of solid advice and real-world anecdotes that will help you down the (often scary) path of creativity. People who manage creative groups will also find this book very helpful. Louis peppers the book with solid advice on managing creative projects from the perspective of a team leader. This book is a great addition to a manager’s toolbox!

Are You Going to Pick Up The Imagineering Process?

FTC Disclosure: A copy was provided by the author for the purpose of this review. This post contains affiliate links, which means that ImagiNERDing receives a percentage of sales purchased through links on this site. Thank you for your support!