When I am asked, “What is your greatest achievement?” I answer, “Disneyland is our greatest achievement. Disneyland was first and set the pattern for others to follow.” Disneyland has been an example for many enterprises in the entertainment industry, and its design principles have been embraced by other industries as well. The concept of “themed” environments–places designed so that every element contributes to telling a story–was developed and popularized by Walt Disney. Its influence has been extraordinarily widespread, and can be seen today in many aspects of our daily experience–in shops and shopping malls, hotels, restaurants, museums, airports, offices, even people’s homes. –John Hench, p. 1.